5 cold-blooded tech geniuses to overcome challenges


Carrying the fame of a genius is not an easy task. Today’s geniuses may have been insecure students, recent graduates eager for opportunity, and professionals who had to start from scratch. Every race comes with challenges, and that of the tech geniuses is no different, since to overcome them you need a good dose of courage, determination and even cold blood.

The recipe is not simple, it is not like a sponge cake that, heated correctly, will grow and achieve the expected result. Quasar Ice, Boticário’s new fragrance, was created with exactly this in mind: coolness is needed to act on instinct, be agile and let the energy flow. And that is the message that permeated the lives of the five icons of technology that we will show you here.

Throughout history, we have followed various tech geniuses and geniuses who took risks and acted cool when faced with challenges. They are people who, today, serve as an example of dedication and inspiration so that we can all go further. Let’s meet some of the tech geniuses?

1. Santos Dumont: the coldness of flying

Santos Dumont became known as the “father of aviation”. Image Credit: Bob Thomas / Popperfoto / Getty Images.

The miner Santos Dumont was born in 1873 with a dream: create a device that would make man fly by controlling his movements. The possibility of driving in the air attracted him from a very young age, so he devoted himself intensely to studies, reading and learning. Dumont knew that he needed courage and coolness to do the unthinkable for society at the time.

Living in Paris (France), studied mechanics and combustion engines, knowledge he used to develop balloons and begin testing them with a team of professionals. Initially, these balloons were driven by the wind; then, already motorized, they were controlled from the ground by Dumont himself, who continued to develop new types and test the limits of air navigation.

In 1901, with an airship, the miner circled the Eiffel Tower due to the challenge launched by a millionaire. After that, he transported people in some aircraft, including the first woman to heaven in one of them.

The 14 Bis was the first aircraft developed by Dumont. Initially attached to a balloon, it went through various modifications to cover 60 meters in 7 seconds at a height of approximately 2 meters. The landing was not as successful as the 14 Bis was not yet fully controllable, but it was the start of the aeronautical technology that we know today. Similarly, Dumont’s paradigm-breaking legacy continues to be remembered.

2. Ada Lovelace: the freshness of being a woman in a masculine field

Ada LovelaceAda Lovelace became known as the world’s first programmer. Image credit: Wikimedia Commons / Public Domain.

Countess Lovelace, known as Ada Lovelace, is a english math who was born in 1815, daughter of the also mathematician Anne Isabella Milbanke, who raised her alone after separating from Lord Byron. Since she was a child, Ada understood that, stand out in a sexist worldYou should have courage and take risks going beyond what was expected of her.

It was her mother who inspired her to study numbers and logic, hoping that she would be different from her father, a romantic artist. Although Ada had grown up as a “poetic” scientist, she was always willing to fight for what she wanted.

Then, in 1842, he translated an article by the Italian inventor Charles Babbage on the differential engine, created by him to perform and print mathematical calculations. However, more than just changing the language of the text to English, Ada added several footnotes that involve an algorithm.

This was the First world calculation algorithm which could be processed by a machine, making Ada the first programmer in history – not only the first woman, but also the first person to do this. Impressing Babbage, the tech genius was invited to work with him on the analytical engine, the first programmed to perform many functions beyond computation.

Although she died prematurely, at age 36, due to uterine cancer, Ada Lovelace continues inspiring women to work with technology, field until today identified as male.

3. Alan Turing: the coldness of ending a war and being true to yourself

Alan TuringAlan Turing became known as the “father of computing and artificial intelligence.” Image credit: Wikimedia Commons / Public Domain.

Another technological genius is the Englishman Alan Turing, who was born in 1912, two years before the outbreak of the First World War. With intelligence above average, From a very young age he devoted himself to the study of physics and mathematics, the subject of his graduation.

Professionally, already in the period of World War II, Turing worked at the British Government School of Codes and Ciphers, where he devoted himself to crack german codes, especially the ones from the Enigma machine. With his intelligence, he was able to determine the exact place where the Nazi troops would be on June 6, 1944. In this way, he ensured the presence of allied soldiers in Normandy, an occasion that became known as D-Day, and aided in the quicker conclusion of the war.

The device created for this feat was known as turing machine. Its peculiarity was to change the functions as necessary, based entirely on binary calculations, defining and solving mathematical problems through sequential steps. Hence comes the logic of algorithms and of all modern computing; Turing was even the one who gave Ada Lovelace notoriety by referencing her work.

The English mathematician also had the ingenuity to create a machine that tested the quality of artificial intelligences, identifying the level of your credibility, known as the Imitation Game.

Her challenges, in addition to all those already mentioned, involved her sexuality.: He was arrested for indecency, declared himself homosexual, and had to undergo treatment with female hormones to “cure” this “condition”. Turin was not only ahead of its time for its mathematical knowledge, but also for be true to who i was, inspiring many young people to follow in his footsteps.

4. Satya Nadella: the freshness to revolutionize a great company

Satya nadellaSatya Nadella was one of the main people responsible for pivoting Microsoft. Image credit: Brian Small and Microsoft.

Engineer Satya Nadella was born in India in 1967 and has always loved building things. After an outstanding student career, with two MBAs, he spent time working at Sun Microsystems until he moved to Microsoft in 1992.

At the large software company, Nadella held several vice presidents. In 2011, he was appointed president of the servers and tools division, where he remained until 2014, when he was promoted to Chief Executive Officer (CEO) of the company, becoming the Microsoft’s third CEO since the company was created in 1975 (the first was Bill Gates).

OR challenge of occupying the top position in one of the largest companies in the world It didn’t stop Nadella, who had the coolness and flexibility to take Microsoft to new heights. As CEO, projects led, strengthened relationships with large groups and coordinated the acquisition of several companies, increasing the value of Microsoft shares. In your hands, the company became the third largest in the world in market value, reaching $ 1.9 trillion (the second is Tim Cook’s apple).

Another result of his dedication has been the recent appointment to the position of chairman of the company’s board, on the 17th, which he will occupy simultaneously with that of CEO. The last person to hold both positions was Bill Gates himself, 21 years ago.

Nadella took on the challenge of joining a growing company, seeing it stagnate, and risking a new promotion, even going against the performance of previous CEOs. To do this, the engineer analyzes the situations with coldness and great care; So once you make up your mind, you don’t go back.

5. Tim Cook: the freshness to replace one of the biggest names in technology

Tim cookTim Cook accepted the challenge to replace Steve Jobs at the helm of Apple. Image credit: Austin Community College.

American Tim Cook is known for being the current CEO of Apple. Born in 1960, Cook was always very determined and knew what he wanted from a young age. Thus, he graduated in Industrial Production Engineering and, after his MBA, worked for 12 years at the International Business Machines Corporation (IBM), which, at that time, was one of the largest computer companies in the world.

From there, he went to Intelligent Electronics, where he assumed the role of Chief Operating Officer (COO); He then spent 6 months as Vice President of Corporate Materials at Compaq in 1997.

In 1998, Cook accepted the position of vice-Senior President of Apple Worldwide Operations at the request of Steve Jobs. His role in the company was quite relevant, since, in the first years, he reduced the company’s inventory, closing factories and warehouses -and reducing costs-, and invested in flash memory, a technology that was not yet widespread, to from 2005.

When Jobs stepped down as Apple’s chief executive officer in 2009, Cook took over, but not fully, as Jobs remained responsible for many of the company’s key decisions. Before that, Cook was already filling in for the CEO when he was absent and occupying the position of COO.

With the passing of Jobs, Cook effectively took over as CEO of Apple, proving more and more to be the right choice within the company. In 2012, he made several changes to Apple’s executive board, gaining notoriety for the feat. In addition, he fights for an inclusive and non-discriminatory environment and has doubled the company’s revenues and profits, good results that unlink the success of Jobs, marking Cook as one of the names that turned the company around.

Here are five examples of tech geniuses whose legacy has been built over the years. For them, it took a lot of courage, agility and coldness to break the expectations of society and make history. The new Quasar Ice, by Boticário, was created to reinforce personalities like this and inspire you to be with them.


Oliver Barker

Was born in Bristol and raised in Southampton. He has a bachelor degree on accounting and economics and masters degree on Finance and Economy in Southampton University. He is 34 and lives in Midanbury, Southampton.
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